“We want YouTube to be the place that gives them the greatest support in the market today,” Mohan said. Of Colin & Samir’s two most-watched videos, one lasted 20 seconds, the other nearly two hours, they said. But, “it was always going to be temporary” while YouTube and its creator corps learned more about the format’s particularities.Īnd the shift to short is a notable one for YouTube, if not for creators who have had to become fluent on multiple platforms and formats to maximize revenue. I mean, they’re capped,” said Tara Walpert Levy, YouTube’s VP, Americas, in an on-stage conversation with creators Colin & Samir.Ībout 40% of those getting paid through the Shorts Fund had never received a check from YouTube before, Walpert Levy said. The problem with a fund like that, however, is that “funds have limitations. YouTube said Tuesday that Shorts is receiving 30 billion views a month from 1.5 billion logged-in viewers.įor some of its biggest short-form creators, YouTube already had a Shorts Fund, a $100 million pool of revenue designed to incentivize creators to try the format in its early days. In response to TikTok’s rapid rise, YouTube and Meta’s Facebook and Instagram all launched short-form platforms that have also grown quickly. The Chinese-based platform took off in the United States during the pandemic, has regularly impacted pop culture and music since, and now claims more than 1 billion users watching endless streams of video tidbits lasting 15 to 60 seconds.
Sharing revenue is both YouTube’s most tangible response to TikTok and its most time honored tactic, going back more than a decade. This is a huge incentive to put all my work in one place.” That's why this news about the partner program coming to Shorts is huge.
“Shorts can reach loads of people and pull them into my community, but long-form makes lots more money. “Each format seems to serve different purposes,” said Kris Collins, a former hair stylist in the Vancouver area who turned to video creation during the pandemic as Kallmekris, and since has acquired 7.3 million YouTube subscribers. The bigger focus is keeping talent from straying to TikTok. But executives made it clear they’re hoping the initiatives bring in a large new group of talent, while giving existing ones new ways to experiment with, say, topics different from the ones that made them famous. Executives did not disclose how many newcomers the initiatives may pull into its partners program.
0 kommentar(er)
